Infatti...
"Until today, it was unclear which company would own the rights to which brand and product names, but the closing of the deal has revealed all: Microsoft will own the rights to the "Lumia" and "Asha" brands, while Nokia will retain ownership of the "Nokia" brand - which can only be used on featurephones, not smartphones, for the next ten years." (fonte)
Peccato, la linea Lumia ha avuto successo grazie al brand Nokia, non di certo perché montava Windows Phone. Se la gente in futuro non vedrà la scritta Nokia penserà due volte prima di acquistare un smartphone "Microsoft Mobile Oy" ().